Domain names – why is it important for SEO

A domain name is your visit card online; it is how you will be known in the online world and market. You can opt for a new domain name or purchase expired domains from expired domains finder when you embark on the online journey.

Procuring the domain name is the first step; next you need to focus on garnering traffic and making your website well known in the online community and in businesses related to your niche. Is there any one method which can do it?

SEO or search engine optimization is by far the most popular and effective method used by everyone online to make their business visible online and to receive more traffic.

What is SEO?
When you engage SEO techniques you are ensuring that your website tops any search related to your industry in any search engine. SEO ranking is crucial for success online because the online users browse only the top few sites and take decisions.

Relevance of SEO on domain name
A powerful domain name combined with SEO has the capability of boosting your business and your online visibility places. Major search engines like Google, Bing, and IE pay a lot of attention the domain name. So basically, SEO and domain name are interlinked.

The importance of Domain name for SEO
Each search engine has a specific criterion to assess the quality of a domain name. Previously keywords were the deciding factors in website ranking; search engines gave more importance to domains which had keywords. Next it was the turn of exact match domains or EMDs which as the name suggests is an exact match. This gave undue advantage to websites which were of poor quality but with exact match to be ranked higher in the searches. But Google has changed that now; it has come up with a new algorithm which aims to penalize websites with poor quality but who are getting ranked higher.

Changing SEO scenario and its impact on domain name
Thankfully the SEO scenario is changing and now the field is more open. If today you want a higher ranking an exact match and a keyword don’t suffice; your domain name must be a brand by itself and have a certain authority in its niche to rank in the top. In simple words, an established brand as a domain name is what counts now.

Be it over the counter or online, we all gravitate to known brands and tried and tested names; we are hesitant to try something we are unaware of. Google applies the same logic to its SEO and aims to provide the best possible and relevant solution to users based on the brand recognition and authority of a website. Though this ranking factor was always there, it has gained greater prominence nowadays.

Keywords and EMD have not lost their importance, but when they are combined with a brand then the domain name become immensely powerful as this increases the SEO. Once this happens, then there will also be better quality backlinks.

Domain name that favors SEO

Your expired domains finder might identify several expired domains but the task of choosing a domain that is suitable to your business lies on you. It is now evident that a powerful domain name can influence SEO. So to reap benefits in your business you should opt for a domain name that is SEO friendly. A few tips to choose a memorable domain name are:

  1. Lasting impact: Your domain name must make a lasting impact on the user’s mind. It should be unique and different from the common names in the niche.
  2. Can’t be misspelled: Domain names with similar spelling are trouble for those who want to build their business, because when it is misspelled the traffic gets diverted. Hence choose a name that is hard to misspell.
  3. Short: Brevity is the key for a successful domain name. It is easy to remember and hard to misspell. A 9 letter domain name is ideal.
  4. Domain extension: A generic TLD always scores when compared to a .COM. because this shows that you are specialist in your field and also this is more useful for SEO purposes.

Thus we see that the domain name even one from expired domains finder has a big role to play in SEOs.

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